ALEXANDER SEIJI GRAHAM
Alexander was born and raised in the city of London through his British father and Japanese mother. He always pursued with great passion his love for sports and physical activity where he graduated from the World Number 1 University for sports related subjects; Loughborough University, having studied within the field of Sports, Exercise and Health Science.
He further gained extra qualification as a Fitness Instructor and Sports Massage Therapist through separate diplomas and has contributed to the success of numerous professional athletes as well as working with and positively impacting the lives of members of the general population.
Having gained much knowledge and experience during his time in the UK, including managing Japanese athletes during the London 2012 Olympic Games, he came to Kyoto, Japan in 2016 and chose to use his Japanese name, ‘Seiji’ towards his very first private fitness studio, known as 'SEIJI STUDIOS.'
For the first time, through SEIJI STUDIOS, Alexander has been able to fully express and develop his own ideas and skills towards general health, exercise and the fitness industry. During his time in the UK, he noticed a trend with his personal training clients who had areas of overactive and tight muscles which needed maintenance. At the same time, his massage therapy clients had areas of weakness and muscular inactivity that needed strengthening. Why not have an approach which deals with this imbalance in one go? Probing into this question has led to the development of the SeijiApproach™︎
The first step in the fitness journey began at the world renowned Loughborough University. Much of the work which Alexander continues to produce is based on his scientific background, contributing towards the delivery of content with more accuracy and confidence.
SeijiApproach™ is fundamentally rooted in the idea of integrating both training and maintenance to bring about physical and mental change. But why combine these two dimensions in the first place? How did this approach come about? This concept originated from back in the UK, where Alex used to work as a freelance personal trainer and sports massage therapist. He trained general members of the public and athletes alike in public gym spaces, as well as providing sports massage services in separate facilities, offering injury rehabilitation and general therapy for recovery enhancement purposes.
Over the years, what he noticed was that people who consistently trained had physical stiffness, where their muscles became fatigued and tight. Even after intense training, their performance didn't seem to improve. However, after a sports massage session and releasing such tightness, this led to noticeable improvements in exercise performance where some clients were able to break through plateaus and even achieve new personal bests in lifting.
Conversely, people who received only sports massage sessions felt good in their bodies, with their tight muscles feeling relaxed, but still had apparent weakness in certain areas which massage alone was unable to solve. It was recommended that such people train these areas through ‘isolation’ exercises which once again lead to improvements in overall performance as well as an apparent reduction in overall tightness and fatigue the following massage session.
That's where the realization was made of the importance of balance in the body. And to achieve such balance, the high compatibility between training and massage (maintenance) appeared obvious. It was also noticed that training and massage were a separate service, where despite both services sometimes being offered in the same facility, it was never offered as one unified exercise experience.
This discovery came timely as Alex then had the opportunity to move to Japan to open his first SEIJI STUDIOS. This personal space served as almost as a laboratory allowing for trial-and-error experimentations using his own body as well as practising his developing style onto his clients. With time, ideas lead to substance and substance led to results. The results then built up and evolved into the current ‘SeijiApproach™’.
'Live Long, Live Healthy, Live Fabulous—
it all starts with the body, and exercise is the key pillar.
It’s not just about aesthetics; it’s the foundation for truly enjoying life.
By sharing my personal approach to training,
I hope to help shape a healthier, more positive society.
And if more people can experience
what it really means to
live long, live healthy, and live fabulous—
that would mean the world to me..'
Enrolment into Loughborough University, specialising in the field of Sports, Exercise and Health Science.
（Loughborough is the world number one leading University for sports related subjects and boasts a major international status）.
Graduated from Loughborough University with a BSc Honours degree.
Gained extra qualification and a license in Personal Training and Fitness Instructing at Loughborough College (QCF Level 2)
Gained extra qualification and a license in Professional Sports Massage Therapy at the University College of Osteopathy (UCO, Level 3 Diploma), which is the oldest Osteopathy University in the UK.
Managed Japanese athletes during the London 2012 Olympic Games and further played a role as a translator.
Assigned as Chief Massage Therapist at Dowe Dynamics, a professional bodybuilding gym in North London.
Worked as a Personal Trainer at Lifestyle Fitness Gym, Wembley.
Assigned as Massage Therapist and Physiotherapist for Garryowen, Irish football club.
Worked as Direct Translator and Stadium Guide for Japanese participants during the England 2015 Rugby World Cup
Arrived in Kyoto, Japan
Opening of SEIJI STUDIOS
Establishment of the SEIJI METHOD
Presenting the SEIJI METHOD as a health approach to overseas doctors
Opening of SEIJI STUDIOS
Adapting and Initiating the unique style of SEIJI STUDIOS Personal Training
Creation of the studio logo and front banner
Acquisition of a Functional Training Machine
Studio becomes a corporation:
「Discoveries Co. Ltd」
Acquisition of a Squat Rack
Studio full refurbishment
The Present
To experience what we have on offer, the first step will be to undergo an initial consultation. Allow us to create your very own customised personal training programme specific to your needs!
